Margaret Hogg

Product Designer

Margaret Hogg

ActiveCampaign CRM 1.0 for iOS

At ActiveCampaign, I lead design for the mobile team on our first iPhone app. The goal of the app was to target users of our CRM tools and provide an experience they could take with them anywhere. Version 1.0 focused heavily on interaction and parity with the web platform. I participated in product research and user story creation, created a high level architecture map, developed a component-focused UI kit, and produced high fidelity mockups and prototypes, while supporting the mobile team throughout development of the project. After launch, the app was adapted to iPad as well.

Along with the Mobile Product Manager, I interviewed stakeholders and helped generate user stories based on their input.

Based on our research and direction from the Product Manager, I created a rough app architecture map and met with both stakeholders and the development team to discuss needs for each section of the app.


  • Role Product Designer

  • For ActiveCampaign

  • Date 2018

  • Type mobile, iOS

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ActiveCampaign CRM 2.0