Ford Mustang Mach-E Console Ideation

Description

As part of a group of consultants, I produced ideation and wireframes for the 2021 Ford Mustang Mach-E center console. We took previous interface designs and looked at them with a fresh set of eyes and a user-centric perspective, and produced rapid ideation, competitive analysis, user journeys, and wireframes to improve the vehicle’s overall driving experience.

Role

Freelance UX Designer

For

Ford, Imagination

Date

2018

Type

HMI